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Data studies

Articles, guides, and original research backed by our audit data.

Most Common Technical SEO Mistakes in 2026: Audit Data
Data studies

Most Common Technical SEO Mistakes in 2026: Audit Data

From crawl traps to broken schema markup, 2026 audits reveal predictable but costly technical SEO failures. Here's what practitioners are finding most often — and how to fix each issue before it tanks your rankings.

7 min read
ChatGPT Citation Share by Industry: Who Wins, Who Lags?
Data studies

ChatGPT Citation Share by Industry: Who Wins, Who Lags?

ChatGPT doesn't cite industries equally. Some sectors dominate AI-generated answers while others are nearly invisible. Here's what drives citation share and how any industry can close the gap.

5 min read
Which Industries Score Highest on AEO in 2026?
Data studies

Which Industries Score Highest on AEO in 2026?

Our aggregate audit data across 29 sites shows SaaS developer tools averaging 53/100 on AEO, outpacing AI startups at 48 and general SaaS at 45. Here's what separates the leaders.

5 min read
Which Website Categories Block AI Bots Most in 2026?
Data studies

Which Website Categories Block AI Bots Most in 2026?

Not all websites treat AI crawlers equally. Across our 2026 audit corpus, certain industries block AI bots at dramatically higher rates than others — with real consequences for brand visibility in AI-generated answers.

7 min read
llms.txt Adoption: Who's Signaling AI Consent in 2025?
Data studies

llms.txt Adoption: Who's Signaling AI Consent in 2025?

Just 18 of 43 audited sites — 41.9% — have an llms.txt file signaling AI crawler consent. Here's what that gap means for your visibility in AI-powered search.

4 min read
Top 10 AEO Failures Found in 171+ Real Public Audits
Data studies

Top 10 AEO Failures Found in 171+ Real Public Audits

After reviewing 171+ public website audits, the same AEO failures keep appearing. From missing direct-answer paragraphs to broken structured data, these ten issues are costing sites their AI search citations.

6 min read
Schema Markup Adoption: How Many Sites Use Valid JSON-LD?
Data studies

Schema Markup Adoption: How Many Sites Use Valid JSON-LD?

Valid JSON-LD schema markup remains rare across the web. This guide explains what adoption looks like, why most sites fail structured-data checks, and what you can do to stand out in AI-powered search results.

5 min read
How Many Sites Block AI Crawlers? Data From 43 Audits
Data studies

How Many Sites Block AI Crawlers? Data From 43 Audits

Our audit data shows 37.2% of sites actively block AI crawlers — meaning more than 1 in 3 websites are invisible to ChatGPT, Perplexity, and similar AI search engines. Here's what the numbers mean.

5 min read