01 · Score SEO

apple.com

https://apple.com/
Analysé · 23 mars 2026
65
/ 100sur 100
02 · Scores par catégorie
On-page
57
Technique
83
Performance
56
Contenu
66
Sécurité
91
Social
54
AEO / IA
48
03 · Problèmes prioritaires

Affichage des 10 principaux problèmes. Audit complet avec corrections au niveau du code disponible sur le forfait gratuit.

  • 01
    FAIL · onpage
    Meta Description
    The meta description is missing from the page. Search engines use it to generate the snippet shown in search results. Without a description, the search engine will select an arbitrary text fragment from the page.
  • 02
    FAIL · onpage
    Image Alt Attributes
    36 out of 36 images are missing the alt attribute (only 0% have alt). A significant portion of images is inaccessible to search engines and users with disabilities.
  • 03
    WARN · technical
    HTTP Redirects
    WWW canonicalization is not configured. The site is accessible with both www and non-www addresses simultaneously, which leads to duplicate content issues for search engines.
  • 04
    FAIL · technical
    WWW Canonicalization
    WWW/non-www canonicalization is not configured. The site is accessible at both addresses (apple.com and www.apple.com), which results in duplicate content. Search engines may index both versions and split link equity between them.
  • 05
    FAIL · performance
    Render-Blocking Resources
    Found 6 render-blocking resources (5 CSS, 1 JS) — this is too many. The browser must download and process all of these files before it can start rendering the page. This critically delays First Contentful Paint (FCP) and Largest Contentful Paint (LCP).
  • 06
    FAIL · performance
    Image Lazy Loading
    None of the 36 images on the page use lazy loading (loading="lazy"). All images are loaded simultaneously when the page opens, significantly slowing down initial load and consuming user bandwidth.
  • 07
    FAIL · performance
    HTTP Requests Count
    The page loads 90 external resources — this is too many (7 CSS, 11 JS, 72 images). A high number of HTTP requests critically slows down page loading, as browsers are limited to 6 simultaneous connections per domain. This negatively affects all performance metrics.
  • 08
    WARN · security
    Security Headers
    Found 6 out of 7 recommended security headers. Missing: permissions-policy. Adding the missing headers is recommended for complete protection.
  • 09
    FAIL · content
    Keyword Stuffing
    Keyword stuffing detected. The following words appear excessively often: "now" — 20 times (9.7%), "item" — 9 times (4.4%), "learn" — 7 times (3.4%), "stream" — 7 times (3.4%). The acceptable keyword density is 1-2%. Exceeding the 3% threshold may result in search engine penalties.
  • 10
    WARN · ai-readiness
    E-E-A-T Signals
    1/4 E-E-A-T signals found. Present: Contact information. Missing: Author attribution, Publication/modification date, About/Team page link. AI search engines prioritize content from sources that demonstrate clear authorship, timeliness, and trustworthiness.
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Audited by SeoChatAI · apple.com
Served 13 times · 1 in the last 7 days
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