purpleandpure.com

Showing top 10 issues. Full audit with code-level fixes available on the free plan.

• 01
  FAIL · performance

  Time to First Byte (TTFB)

  Time to First Byte is 942 ms (0.94 sec) — this is too slow. The server takes a significant amount of time to process the request before it starts sending a response. This negatively affects all Core Web Vitals metrics, as the browser cannot begin rendering until the first byte is received.
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• 02
  FAIL · onpage

  H1 Heading

  The H1 heading is missing from the page. The <h1> tag is the primary heading and one of the most important on-page ranking factors. Search engines use it to determine the main topic of the page.
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• 03
  WARN · ai-readiness

  E-E-A-T Signals

  2/4 E-E-A-T signals found. Present: About/Team page link, Contact information. Missing: Author attribution, Publication/modification date. AI search engines prioritize content from sources that demonstrate clear authorship, timeliness, and trustworthiness.
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• 04
  FAIL · onpage

  Image Alt Attributes

  109 out of 124 images are missing the alt attribute (only 12% have alt). A significant portion of images is inaccessible to search engines and users with disabilities.
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• 05
  FAIL · performance

  Browser Caching

  Only 1 out of 4 caching headers found (ETag). Missing: Cache-Control, Expires, Last-Modified. Caching is virtually unconfigured, causing resources to be reloaded on every visit.
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• 06
  FAIL · performance

  Render-Blocking Resources

  Found 8 render-blocking resources (8 CSS, 0 JS) — this is too many. The browser must download and process all of these files before it can start rendering the page. This critically delays First Contentful Paint (FCP) and Largest Contentful Paint (LCP).
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• 07
  FAIL · performance

  Image Lazy Loading

  Only 30 out of 124 images (24%) use lazy loading — this is very low. The browser is forced to load most images immediately, even if they are far outside the visible area.
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• 08
  FAIL · performance

  HTTP Requests Count

  The page loads 212 external resources — this is too many (56 CSS, 28 JS, 125 images). A high number of HTTP requests critically slows down page loading, as browsers are limited to 6 simultaneous connections per domain. This negatively affects all performance metrics.
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• 09
  WARN · security

  Security Headers

  Found 5 out of 7 recommended security headers. Missing: referrer-policy, permissions-policy. Adding the missing headers is recommended for complete protection.
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• 10
  FAIL · content

  Keyword Stuffing

  Keyword stuffing detected. The following words appear excessively often: "price" — 44 times (8.7%), "sgd" — 25 times (4.9%), "regular" — 22 times (4.3%), "plantable" — 21 times (4.1%). The acceptable keyword density is 1-2%. Exceeding the 3% threshold may result in search engine penalties.
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